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Demand side platform Turn gears up UK operations
at the beginning of this year. Naggar said: "It's really key to have a data centre based in the same region ...
Progressive Media launches customer publishing company
services title CEO, Progressive Media's portfolio includes New Statesman and the Press Gazette. Press ...
US online advertising spend set to overtake all print and DM
. This compared with 18.7% in the first half of 2008. Elsewhere, Television accounted for 21.9%, press display ...
Auto Trader to give agencies detailed online user data
Digital auditor ABCe launched the new certificate in September, offering digital media owners the opportunity to indicate more detailed data for their web traffic, including which country or UK region users are from, their age, gender and social class, as well as unique user breakdowns. The traffic data ...
Regulator appointed for the direct marketing industry
and adverse publicity through a public statement to the national and/or marketing press. The independent ... Authority and a Press Complaints Commissioner, heads a board comprising four industry and four independent ...
MediaCom execs quit to start new direct response agency
how to make more money for their business." Howse joined MediaCom as a press buyer from Publicis ...
FT kicks off subscriptions campaign
Tullo Marshall Warren has developed a campaign promoting free trial subscription offers, using press, e-mail and online display advertising. The agency has developed the tagline "From corporate high ... for annual subscriptions. Press inserts in weekly consumer titles, including The Economist, Time Out ...
Insiders' Guide - Zed Media print buying team
and Luisa Parginou represent the engine room of the media-buying operation, Claire Sweeney manages the press ...
Direct MediaCom in £5.5m account win
in direct mail and press, including extensive advertising in Sunday newspaper supplements. ...
Littlewoods moves to Unique Digital
went to press. ...
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