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Heineken and i launch co-branded app
Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers
Reader's Digest UK launches direct marketing venture
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios ... of Reader's Digest and plans to recruit a new managing director. Direct Marketing Partners will have ... , such as Reader's Digest's existing lists. It will also organise delivery of items and manage payments ... ." Direct Marketing Partners is owned by Vivat, the same parent company as Reader's Digest UK. Since its ...
Reader's Digest chief Spratling quits
Reader's Digest boss Chris Spratling has stood down from his role as chief executive with immediate ... on another management role at another media company. Vivat Direct, the new company housing Reader's Digest ... decision to move on, said Reader's Digest had been through a "maelstrom" in which he had not had a chance ... of the business through a management buyout." Prior to joining Reader's Digest in February 2008, Spratling ...
Reader's Digest UK files for administration
LONDON - The UK company behind Reader's Digest, the 70-year-old pocket-sized title, has filed ... The US parent company, the Reader's Digest Association (RDA), said the move was as a result ... of the publication in June last year. Reader's Digest was one of the UK's highest-selling magazines, with an average ... Protection Fund (PPF) to settle a longstanding pension plan liability. The Reader's Digest Association has ...
Reader's Digest UK faces administration after pensions deal falls through
LONDON - The company behind Reader's Digest, the 70-year-old pocket-sized title, may go ... Its US parent company, the Reader's Digest Association, has warned that it may be forced to put ... ). In a statement, the Reader's Digest Association, said: "In light of this unusual and unexpected development, The Reader's Digest Association, Inc. has filed a motion in the US Court in which it notes ...
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