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Letters - 9-16 October 2007
Redbus Outdoor, Que Pasa, MoMac, E Commerce Expo. ... OUT-OF-HOME ADVERTISING MUST BE WELL SITED AND DELIVER THE RIGHT MESSAGE Alan Valler, Group sales director, Redbus Outdoor I can see why some out-of-home media owners could be interested in understanding audiences better, especially in the parts that Postar doesn t currently reach, but this seems over ...
Redbus hails student campaign
LONDON - All of Redbus Outdoor's UK university ad sites have been filled during the six ... Redbus said this proved that the student market was attracting considerable interest from ... in their own right. According to Redbus, students spent 20bn last year. The Royal Bank Of Scotland Student ... and entertainment though no mention is made of the amount spent on beer. Redbus said that advertisers interest ...
Asda hands trolley remit to Redbus Outdoor
LONDON - Supermarket chain Asda has appointed Redbus Outdoor to sell advertising space ... To date Redbus has been working with Asda to implement campaigns sold by Asda Media Centre itself, but, following increased demand from agencies, Redbus has been appointed to manage all agency business for the trolley format. Redbus specialises in retail media and currently also holds contracts with Sainsbury ...
Up the Ladder
Redbus Outdoor, IPC Inspire, Packet Vision, Emap, NBC Universal, Dailymotion, Eye Corp, CBS Outdoor ... - Destination advertising contractor Redbus Outdoor has appointed Admedia's John Charlesworth as retail sales director. Charlesworth, who has previously worked at Primesight and Maiden, will be responsible for sales in Redbus' retail media division that operates media networks in supermarkets, as well ...
Final bidders enter fray for Primesight
Titan Outdoor, JCDecaux, Streetbroadcast and Redbus Outdoor are believed to have submitted bids. However, Media Week understands Clear Channel Outdoor did not make a final bid. Donaldson Lufkin & Jenrette, the investment bank owned by Credit Suisse Group, has emerged as an outside contender. Tim ...
Wednesday deadline set for initial Primesight bid offers
JCDecaux, Titan, Clear Channel, Streetbroadcast, Redbus Outdoor and several venture capital firms are among the companies preparing to submit preliminary offers. Primesight chief executive Naren Patel is understood to be interested in leading a management buyout. To do so, he would have to wait for an approach ...
Shopping around for the next big thing
by smaller operators with niche offers. Redbus Outdoor has turned trolley and shopping basket advertising ...
Redbus introduces uni Bluetooth offer
Redbus Outdoor is to roll out Bluetooth capability across its 650 six-sheets at 100 university ... whether or not to accept the transmission. "Redbus Outdoor is the first to offer an intelligent ...
Plakativ Media appoints director of sales
Burrough from Redbus Outdoor as its first director of sales. ... Burrough was head of in-store advertising sales at Redbus Outdoor, which he joined from JCDecaux's central trading unit. Plakativ Media was formed by Richard Naylor, Harvey Glenn and Richard Moseley, three senior outdoor figures with combined experience at JCDecaux, Maiden, Hollywood Media, Clear ...
Advertisers must dig deep to target new student generation
densely in strategic locations and preferably illuminated (RedBus and Clear channel both own students ...
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