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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

newspapers are dying on their feet, circulations are going through the floor and readers are migrating ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

findings reveal that 84% of GQ readers and 82% of Wired readers say they are more likely to pay attention to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree/agree they spend more time with an ad if they can engage with it in some way. Four fifths of GQ readers ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

, readers can interact using Windows 7 and IE9. LBi, 3Monkeys and Jam worked on the supporting campaign ...

Is Saturday key for brands?

24 May 12, 08:00

, having these numbers gives us greater visibility as regards reader habits and enables us to plan more ... habits throughout the week - the mindset of the reader is different and should not be ignored," he points ...

Media360: The Week's commercial leader talks about adapting to the iPad

By Arif Durrani, 22 May 12, 08:30

specialist, which placed the focus firmly back on the reader journey and experience. Weeks said: "The biggest ...

Media360: Printed newspapers have a healthy future says Evening Standard man

By John Reynolds, 22 May 12, 08:00

followings could benefit newspapers themselves, and entice readers to the product. But he warned ... . O'Donnell, who is also commercial director of the 20p digest i and its associated Independent titles ...

Gardeners' World magazine prepares scratch-and-sniff edition

By Nick Batten, 22 May 12, 08:00

spot-varnished cover, with an area left clear for the scent to be applied. The reader is able to simply ... and a mystery scent for the reader to guess at. Koli Pickersgill, group production manager ...

Waterstones to sell Amazon's Kindle

By John Reynolds, 21 May 12, 11:10

Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major ... ' 300 stores. However, there will be a concern that the sale of Kindle book readers could canabalise ... bookseller Barnes and Noble, which teamed up with Microsoft to develop its digital book reader. Along ... Waterstones' recommendations. John Daunt, managing director of Waterstones, said: "The best digital readers ...

Think BR: Brands and the pleasure principle

By John Crowther, 21 May 12, 08:00

and The Guardian, a key reason for their success in enriching listeners and readers lives is their ability ...

The Economist develops ad network Ideas People

By Daniel Farey-Jones, 18 May 12, 10:15

than 60 websites trusted by The Economist readers, but which do not use cookies to target specific ... offering. The network was assembled by asking The Economist readers what other online publications ... offers African news and information for a global audience. More familiar names for UK-based readers ... readers." The network claims 44 million global unique users and 2.5 million UK unique users with UK ...

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