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Telegraph Media Group in six-figure deal with Kia

's readers to scratch off a latex advert on the back cover of The Telegraph Magazine. ... magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ... . The advertorial content will run until 14 April to drive readers through to a range of weekly competitions ... that "we know readers will benefit from". Lawrence Hamilton, general manager of marketing communications ...

Northern & Shell lands group deal with Shop Direct

to their readers and Northern Shell's editorial departments will provide content for the Very.co.uk site ...

City AM targets wealthy readers with luxury supplements

the next 12-months, targeting wealthy readers. ... of the most affluent readers of any newspaper in the UK this provides the perfect platform for luxury advertisers to reach their desired audience." City AM readers have an average annual income of 66,000 compared to 62,000 for FT readers, according to YouGov research conducted in May. In July the paper ...

Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same

Ad recognition app to feature in FT super-yacht campaign

The print ad is an existing ad that will now feature a prompt for readers to download the AurasmaLite app to iPhone 4 or iPad 2 to watch action from a race sponsored by the client, Wally Yachts ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...

Dave expands into comedy with The Sun

From today the two-for-one deal will be offered to Sun readers who collect the vouchers printed in the paper. From July the promotion will also become available through the Dave website ( www.joindave.co.uk ). A digital campaign is running across the Dave website, email and social media platforms, and PR ...

FT Weekend extends Jazz FM deal

perfect fit for our readers." In addition to the sponsored shows, Jazz FM will promote FT Weekend ...

Absolute opts for iAds for Rock N Roll Football push

The iAd platform, which launched in the US in July 2010 and in the UK last month, delivers targeted, rich-media ads to iPhone 4 and iPod Touch users, which allow readers to stay within an app while engaging with an advert. Absolute Radio's campaign to support its football offering, 'Rock N Roll Football ...

OK! Magazine launches subscription-only iPad app

The app replicates content from the magazine alongside mobile features that allow the user to swipe through the pages and share stories on Twitter and Facebook. Readers can download the iPad app ... , and all latest live stories updating as they are published. After the inclusive subscription, readers ...

Telegraph and Sainsbury's set up restaurant initiative

Readers and subscribers to The Daily Telegraph can enter a competition to enjoy a three ... for readers using ingredients from the range. Charlotte Bristow, media group manager at PHD, said: "The ... , with the dishes reviewed by Telegraph readers. The promotion also extends to a cover wrap of the Weekend section ...

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