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The Economist develops ad network Ideas People
than 60 websites trusted by The Economist readers, but which do not use cookies to target specific ... offering. The network was assembled by asking The Economist readers what other online publications ... offers African news and information for a global audience. More familiar names for UK-based readers ... readers." The network claims 44 million global unique users and 2.5 million UK unique users with UK ...
Mail on Sunday targets NotW readers with major DM push
to lure the 2.6 million former NotW readers. Other rival mid-market titles, such as the Daily Star ...
Heineken and i launch co-branded app
Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers ... nearly 6,000 readers on the previous month. ...
Reader's Digest UK launches direct marketing venture
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios ... of Reader's Digest and plans to recruit a new managing director. Direct Marketing Partners will have ... , such as Reader's Digest's existing lists. It will also organise delivery of items and manage payments ... ." Direct Marketing Partners is owned by Vivat, the same parent company as Reader's Digest UK. Since its ...
Reader's Digest chief Spratling quits
Reader's Digest boss Chris Spratling has stood down from his role as chief executive with immediate ... on another management role at another media company. Vivat Direct, the new company housing Reader's Digest ... decision to move on, said Reader's Digest had been through a "maelstrom" in which he had not had a chance ... of the business through a management buyout." Prior to joining Reader's Digest in February 2008, Spratling ...
Economist continues iconic poster work
fantastic publication and have identified a significant pool of potential readers. By demonstrating to them ...
Reader's Digest UK files for administration
LONDON - The UK company behind Reader's Digest, the 70-year-old pocket-sized title, has filed ... The US parent company, the Reader's Digest Association (RDA), said the move was as a result ... of the publication in June last year. Reader's Digest was one of the UK's highest-selling magazines, with an average ... Protection Fund (PPF) to settle a longstanding pension plan liability. The Reader's Digest Association has ...
Reader's Digest UK faces administration after pensions deal falls through
LONDON - The company behind Reader's Digest, the 70-year-old pocket-sized title, may go ... Its US parent company, the Reader's Digest Association, has warned that it may be forced to put ... ). In a statement, the Reader's Digest Association, said: "In light of this unusual and unexpected development, The Reader's Digest Association, Inc. has filed a motion in the US Court in which it notes ...
Daily Mail launches subscription service
to increase reader numbers. ... for the delay in bringing the service to market was the difficulty in identifying non-Daily Mail readers. The newspaper is initially marketing the subscription offer to 10,000 potential new readers. ...
Auto Trader to give agencies detailed online user data
plans to launch five new supplements to broaden its advertiser appeal to women and upmarket readers ...
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