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Conde Nast offers advertisers tablet metrics
findings reveal that 84% of GQ readers and 82% of Wired readers say they are more likely to pay attention to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree/agree they spend more time with an ad if they can engage with it in some way. Four fifths of GQ readers ...
Media360: The Week's commercial leader talks about adapting to the iPad
specialist, which placed the focus firmly back on the reader journey and experience. Weeks said: "The biggest ...
Media360: Printed newspapers have a healthy future says Evening Standard man
followings could benefit newspapers themselves, and entice readers to the product. But he warned ... . O'Donnell, who is also commercial director of the 20p digest i and its associated Independent titles ...
Gardeners' World magazine prepares scratch-and-sniff edition
spot-varnished cover, with an area left clear for the scent to be applied. The reader is able to simply ... and a mystery scent for the reader to guess at. Koli Pickersgill, group production manager ...
The Economist develops ad network Ideas People
than 60 websites trusted by The Economist readers, but which do not use cookies to target specific ... offering. The network was assembled by asking The Economist readers what other online publications ... offers African news and information for a global audience. More familiar names for UK-based readers ... readers." The network claims 44 million global unique users and 2.5 million UK unique users with UK ...
Metro leads cross-media partnership for Men In Black 3
Launching today (17 May), the multi-platform gamified proposition runs until the film's release on 25 May. Readers and listeners will be tasked with completing four missions. This interactive mechanic challenges people to uncover an alien on each of the partners' websites, spurring them ...
Mirror titles in Euro 2012 deal with Gala Coral
The partnership will offer Mirror readers a number of exclusive deals and incentives including free bets and bespoke odds. It will launch in early June, prior to the kick-off of the Euros on 8 ... that the partnership is a great example of how "collaborative thinking creates excellent engagement with readers ...
Look launches 'Look What I'm Wearing'
Look What I m Wearing allows readers to take photos of what they are wearing and upload ... into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where ... popular photographs that week, the print feature gives Look readers the chance to appear in the magazine ...
The Sun on Sunday claims "success" despite tumbling sales
"success story with both readers and advertisers", despite continued falls in copy sales. ... on Sunday is continuing its success story with both readers and advertisers backing the Sunday edition ... female readers than its Monday-Saturday edition (49% compared to 42%) and the audience for the Sunday edition also skews younger (43% on Sunday compared to 35% Monday-Saturday). The average readers per copy ...
NEWSPAPER ABCs: The i stalls after seven-month stellar run
The i reported a circulation of 271,648 in April, down 0.78% on the previous month. The reason for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers. The Easter period also appeared to impact the rest of the newspaper market. The mid ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
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