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Conde Nast offers advertisers tablet metrics

findings reveal that 84% of GQ readers and 82% of Wired readers say they are more likely to pay attention to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree/agree they spend more time with an ad if they can engage with it in some way. Four fifths of GQ readers ...

Media360: The Week's commercial leader talks about adapting to the iPad

specialist, which placed the focus firmly back on the reader journey and experience. Weeks said: "The biggest ...

Media360: Printed newspapers have a healthy future says Evening Standard man

followings could benefit newspapers themselves, and entice readers to the product. But he warned ... . O'Donnell, who is also commercial director of the 20p digest i and its associated Independent titles ...

Gardeners' World magazine prepares scratch-and-sniff edition

spot-varnished cover, with an area left clear for the scent to be applied. The reader is able to simply ... and a mystery scent for the reader to guess at. Koli Pickersgill, group production manager ...

The Economist develops ad network Ideas People

than 60 websites trusted by The Economist readers, but which do not use cookies to target specific ... offering. The network was assembled by asking The Economist readers what other online publications ... offers African news and information for a global audience. More familiar names for UK-based readers ... readers." The network claims 44 million global unique users and 2.5 million UK unique users with UK ...

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