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Media360: The Week's commercial leader talks about adapting to the iPad
specialist, which placed the focus firmly back on the reader journey and experience. Weeks said: "The biggest ...
PPA Conference: Tablets are a 'means for survival', says Future chief
Mark Wood, chief executive, Future Publishing, speaks to Media Week about readers' increasing ... model." Wood said readers are more demanding on tablet computers and expect inventive ...
PPA Conference: Tim Brooks on the new found optimism for professional publishers
. In parting advice for those still concerned about losing readers of their magazines to their own digital ...
VIDEO: Public reaction to The Sun on Sunday
newspaper readers if they would buy the new red top and whether they thought it will be a success. ... mentioned as one reason for the sentiment, those who were already tabloid readers were supportive ...
Lebedev backs i with fresh TV campaign
Repeating the format of a series of ordinary and celebrity readers holding the paper, the new campaign dispenses with Dom Joly and Jemima Khan. This time comedian Ronni Ancona and i columnist ... to charge readers more. It will run throughout January and February across Channel 4, ITV, Five, Sky ...
Sport launches iPad app with GroupM
spokesman for Sport said the iPad app gives the readers added value by building on the redesign with more ...
Media Agenda: James Tye talks about making digital publishing profitable
James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same
Ad recognition app to feature in FT super-yacht campaign
The print ad is an existing ad that will now feature a prompt for readers to download the AurasmaLite app to iPhone 4 or iPad 2 to watch action from a race sponsored by the client, Wally Yachts ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...
I was never a porn baron, Desmond tells CNBC
and Reader's Wives. He says: "They were going on the same lorries that the papers go on and everything else ...
Absolute opts for iAds for Rock N Roll Football push
The iAd platform, which launched in the US in July 2010 and in the UK last month, delivers targeted, rich-media ads to iPhone 4 and iPod Touch users, which allow readers to stay within an app while engaging with an advert. Absolute Radio's campaign to support its football offering, 'Rock N Roll Football ...
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