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Pure Digital offers illustrated ads via DAB
LONDON - Advertisers can now use pictures to advertise on digital radio sets using the same ... Normal 0 0 1 218 1244 Haymarket Publishing 10 2 1527 11.516 0 0 0 Radio manufacturer Pure Digital recently launched "Sensia", its first DAB and WiFi radio, which is able to show artist and track information, station schedules and promotions, and advertising ...
LoveFilm founder launches digital outdoor network for businesses
ECNlive, the digital outdoor network, has launched a new pure-play digital media network ... The network aims to deliver a mix of live content and digital full-motion display advertising. Content is updated in real-time and includes global and national news, financial and sports up ... technology and live content. He added that the network offered brands a "pure-play business media option ...
Digital radio sales near 7m mark
LONDON - Nearly half a million DAB digital radios were sold in the first quarter of 2008 - up by 28 ... Pure Digital. DAB after-fit sales have grown by 14% year-on-year. ... radio sales by volume, and 26% of all sales by value. The value of sales of digital sets also continues ...
Digital radio to get Xmas boost
Digital radio to get Xmas boost ... , domestic companies such as Crown and Pure Digital, household names such as Bush and Goodmans are releasing ... Popularity of DAB sets is rising The popularity of digital radio looks set to soar in the run-up to Christmas as the Digital Radio Development Bureau predicts 3.4 million consumers will want ...
Pure to boost online traffic to Sugar and Elle
It has appointed marketing specialist Pure to target readers of the two monthly magazines with newsletters, competitions and offers. The publisher is using Pure s PureResponse email platform to create, send and monitor email campaigns to subscribers. As well as reminding readers of the brands long after ...
The EPG: a new dawn for digital radio
Sales of digital sets have passed the million mark, but radio’s share of the advertising cake ... seems to be saying one thing: "Play with me." The creature is The Bug, a DAB digital radio from Pure ... ; the software is on the Pure Digital website, and the EPG itself is not at the front of The Bug's menu system ... will advertisers be able to find a media space in the EPG? Colin Crawford, product manager at Pure Digital, thinks ...
Turning Point: Mark Connolly Commercial director, Adconion Media Group
The role at Yahoo was my first foray into pure digital and allowed me to use the various cross-media skills I'd gained while working in TV. As a pure online company, Yahoo helped me understand the intricacies of digital media, while also honing my managerial skills, giving me the foundations necessary ...
Direct's digital halo effect
. And yet, the omens for purely offline direct marketing aren't good. "Traditional" direct response (DR ... Agency Register (AAR) reported a decline of 40% in the amount of purely offline direct marketing (DM ... in understanding how DM and digital integrate - a phenomenon Stafford describes as the "halo effect". Stafford ...
Digital editions go on certificates
Digital editions will appear on ABC print certificates from next month, reports Tony Lithgow ... Digital editions will appear on ABC print certificates from next month. The new ... advertising in the digital replicas of national daily and Sunday papers. But the ABC was at pains ... digital editions can now be reported on the print certificate, they can’t be included within the average ...
Will Freesat bridge the digital divide?
Allen was lightly grilled by MPs on his channel’s efforts to bridge the digital divide. Chris Bryant ... Rhondda Valley constituents are part of the 27% of the population without a Freeview digital terrestrial ... in which BSkyB’s move has to be considered. In pure financial terms, I think it is a bit risky, not quite ...
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