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Media Strategy - Squaring up for the phoney war
among the political parties. ... to political parties after the election with a summary of complaints registered, the electoral landscape ... and declining memberships of UK political parties herald the eventual adoption of the US model where television ... the detail shrouded. We now know of the Government's six vows as outlined on the party's website (your ...
Paper Round (26 April) - a look at the day's newspapers
LONDON - The three main political parties squabble over a potential coalition as a hung parliament ... claims the Labour party is split over 'Clegg ultimatum' and The Daily Telegraph claims the Tories ... . The Financial Times writes that the parties face 'brutal choices over deficit', while The Daily Express ... '. In other political news, children's secretary Ed Balls has been fined for using his mobile phone while ...
Agencies get ready for three weeks of election madness
Main political parties splash out millions of pounds on advertising campaigns in the run-up to a ... of party political funds to determine the outcome of the UK General Election to be held on 5 May. Between ... is considered by political pundits to be mounting the biggest ever challenge by a third party to Britain ... Teams from three media agencies are right now playing a decisive role in shaping the political ...
'Old' media reasserts supremacy as election battle heats up
such as TV and posters are replacing online mashups as the political parties' battlegrounds of choice ... the political parties are to encourage people to vote in a way that The X Factor or Britain's Got Talent ... This year was supposed to be the UK's great multichannel, Obama-style election. All the political parties and most of the commentators predicted online would be the medium where the toughest battles were ...
Paper Round (13 April) - a look at the day's newspapers
LONDON - The Guardian splits its cover between the two leading political parties, showing 'two
A serious party man
. Well, given the choice between casting his eye over catwalk models or the politics of the magazine ... for Condé Nast in New York, living it up at parties in the society scene. And with the pictures of fashion ... magazines are involved in a lot of things in the evening. Fifteen years ago, magazines did one party every ...
Daily TV Marketplace - 10.5m listen to Labour political broadcast
Politics was the order of the day on TV last night with 10.5 million viewers on average tuning
Petty sound bites kill real political message
there will be the inevitable autopsies on just how effective - or appropriate - each party's marketing campaigns have been ... what he called "the dead hand of homogeneity" in politics. And political ad guru and BMP DDB chairman Chris Powell has also complained that the strategies have lacked bite. But political advertising may ...
Tories pick MPG for election fight
Media Planning Group will handle the Conservative Party’s media in the ferocious battle ... The budget is expected to exceed £8m over the next 18 months, though this could increase depending on the level of activity from the other political parties or if the country goes to the polls ... : “Working with a major political party will allows us to combine deep analysis of population data with our ...
Tory Party linked with former NotW chief Neil Wallis
The Conservative Party has admitted that managing director of public relations agency the Outside ... questions over the relationship the Conservative Party had with the beleaguered newspaper group, although the political party denies it ever held Wallis under a contract. A spokesman for the Conservative Party said: "There have been some questions about whether the Conservative Party employed Neil Wallis. "We have ...
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