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Kellogg's Rice Krispies Squares launches 3D ad
that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ... : "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
BBC retains Premier League highlights package
The broadcaster has been awarded the rights for three seasons after it bid 179.7m, the Premier League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day' ('MOTD') programme, the Sunday morning repeat and 'MotD2' on Sunday evenings. It is unclear which ...
Think BR: Launching Newsworks
that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...
Absolute Radio nets Currys and PC World football deal
. Activity will include several online and social media competitions, with consumers encouraged to share ...
MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Heathrow creates 'royal runway' for Diamond Jubilee
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...
Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... The magazine publisher claims to be the first UK publisher to do this. The venture, which ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... will become increasingly significant as consumer scale from more brands on more devices continues to increase ...
Are you suffering from a digital eating disorder?
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers ... second. The growth of such sites has created not just a platform for consumers to display their status ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...
Everything Everywhere and Stagecoach trial mobile contactless fares
remain sceptical due to infrastructure challenges and consumer privacy concerns hampering its adoption ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
in The Mail on Sunday's Live magazine is your favourite, and why? Research has proved that 9.58am ...
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