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4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ... of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
and online, and also includes a partnership with major dance music and club culture magazine, Mixmag. Ibiza and Mallorca Rocks advertising will appear alongside relevant features and on the Mixmag ...
Hubert Burda sells Love it! And Full House! magazines
published by News International's defunct magazine arm News Magazines, but was sold to Hubert Burda Media ... . The sale leaves Hubert Burda with seven monthy or bi-monthly magazines in the UK. It publishes more than ... magazine called Landlove , aimed at serving the lifestyles of women aged 35-plus. Fabrizio D Angelo ...
WWE hands Collective its display and video ad sales account
, including behind-the-scenes footage of events, in order to create more video inventory for advertisers ...
Helen Keable joins Posterscope as commercial and communications director
for the out-of-home medium. In order to deliver increased value for advertisers, as their customers' behaviour ... for out-of-home in this connected economy to think of the medium in terms of a consumer ecosystem ... of the products and services we develop, the consumer insight we apply to our planning, and the commercial ...
Bauer launches knowledge-led mag Wonderpedia
Bauer Media is preparing to launch Wonderpedia, a monthly knowledge-based magazine offering a ... special preview issue of the magazine. The sample will be distributed to more than 200,000 consumers ... .co.uk will be launched in tandem with the magazine, to build an interactive relationship with consumers and to drive ... it from existing UK magazines. It represents a fantastic opportunity for advertisers to connect with a ...
WPP reports 4% rise in revenues to £2.4bn
The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to 973m in the quarter. WPP said new business wins totalled 1.159bn in the quarter, compared to 845m in the previous quarter ...
Perform signs three-month exclusive deal with MediaCom
that will mean the agency's clients get exclusive advertising next to its on-demand streaming of sports content ... for consumers, but also an exciting space for advertisers to exploit." Perform's business has a number ... The deal, initially for three months, will have exclusivity to the likes of T-Mobile, Volkswagen, Lucozade and other MediaCom clients. The advertising will run across on-demand content, which includes ...
Mail Newspapers' Spagnol moves to TUI
of five and will report to group advertising director John Teal. Follow John Reynolds on Twitter ...
DMGT acquires international digital recruitment business
The business will be combined into the digital recruitment group in DMGT s consumer media division, A N Media. The group, which includes businesses such as Jobsite, will be rebranded as Evenbase "to reflect the wider scope and international reach of the enlarged group". Jobrapido, which ...
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