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MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Media Bitch's Diary 24 May

By Media Bitch, 24 May 12, 03:27

to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...

Out and About 24 May

By Mark Banham, 24 May 12, 02:34

This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps

My Media Week: Charles Courtier

By Mike Fletcher, 23 May 12, 02:54

my iPad, I still love the physicality of magazines. I read Q for the album reviews and flick through ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

By Arif Durrani, 21 May 12, 12:06

press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise ... regularly consumed via PCs, Macs, smartphones and tablets, and collectively fuel thousands of shared stories ... guide for advertisers and agencies", a compilation of new facts about the evolving industry for advertisers. The newly defined newsbrands are reported to have increased their net daily audience by nearly ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

, while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ... on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Hub Digital Networks launches into digital out of home sector

By Nick Batten, 16 May 12, 10:40

are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ... innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level." Hub Digital Networks will also be helping advertisers to integrate their DOOH campaigns with other ...

MEC celebrates the first 10 years as industry 'perverts'

By Arif Durrani and Maisie McCabe, 16 May 12, 08:30

effectiveness agency of the year, you re not supposed to win sponsorship awards with Hollis and you re ... Top 100 position and watching Fletch win the data innovation category at last year s Media Week Awards ...

Eye releases study on neuro effects of outdoor media

By Nick Batten, 14 May 12, 10:10

Eye, the international out of home advertising company, has released the results of a study looking ... treatments have an impact on how consumers think and feel about the brands advertised, and are key ... to prove that consumers engage with advertising in airports. Now our Neuro Imaging study confirms ... the brain activity of consumers in different out of home environments to create the first neuro imaging ...

MediaCom Edinburgh wins charity media account

By Nick Batten, 14 May 12, 10:26

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media

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