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The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more ... The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ... might be political magazines The New Statesman and Prospect , literary site The Browser , and ...

My Media Week: Ellie Edwards

, while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ... on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Hub Digital Networks launches into digital out of home sector

are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ... innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level." Hub Digital Networks will also be helping advertisers to integrate their DOOH campaigns with other ...

Look launches 'Look What I'm Wearing'

and publish them in the next week's edition. The first selection will be published in Look magazine tomorrow (15 May). The development aims to boost consumer engagement and grow website traffic. Tapping ... popular photographs that week, the print feature gives Look readers the chance to appear in the magazine ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

, head of social at O2, said: "O2 does not see see Twitter as either an advertising or engagement ... the activity with another campaign to run in the two months. Twitter began offering paid-for advertising opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ...

Facebook to broadcast more sport through Perform deal

advertising to communicate with niche fans around the world, looking for special interest live sports content ...

LinkedIn steps up mobile strategy with iPad launch

members worldwide. It makes its revenues from advertising, job listings and subscriptions. In the UK ...

Eric Newnham invests in Blis Media

provider for online display advertising, and has become its chairman. ... market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...

Google improves reporting for video campaigns in AdWords

advertisers. ... The new functionality for AdWords users, previously only available to fewer than 20 advertisers ... was the organic driver of traffic, or views, for your video." Google hopes the change will encourage advertisers to use its range of four TrueView formats, which are sold on a cost-per-view basis meaning advertisers ...

Hiscox becomes first UK brand to use AdCastPlus platform

print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ...

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