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Media360: The Week's commercial leader talks about adapting to the iPad
, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far. ... the weekly printed magazine, but went back to the drawing board and a third party specialist after failing ... , at the PPA's Publishing+ conference, The Week's chief executive Kerin O'Connor detailed how the iPad app for the current affairs magazine has achieved more than 106,000 downloads in the UK. Together with its ...
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices. Asked if the Olympics were ...
'The Exclusives' set to hit ITV2 this week
Bauer Media is covering and promoting the programme across its magazine, online and radio portfolios. It has secured LG Mobile as the sponsor of its coverage in a six-figure deal. Here is an exclusive preview of the show, which debuts on 17 May. ...
PPA Conference: Content is king says MediaCom's Bozeat
driving force in funding magazine content. ... Speaking to Media Week ahead of his presentation at the PPA conference 2012 Bozeat said: "It s about content. It s content the consumers want and that brands want to be associated with." During his talk he said publishers could use brand partnerships to help fund projects and quality content ...
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
Speaking at the PPA's annual Publishing+ conference today, the former managing director of GNM and IPC was in no doubt about the publishing story of the last two years. He called the rise of the Daily ... of this interview, which talks about emerging magazine trends, here. Follow Arif Durrani on Twitter ...
PPA Conference: Tim Brooks on the new found optimism for professional publishers
Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry. He urges publishers to seize the initiative ... . In parting advice for those still concerned about losing readers of their magazines to their own digital ...
PPA Conference: Tablets are a 'means for survival', says Future chief
launches and plans for new magazine launches. Watch the full ...
Jaguar to air Homeland-themed ad
advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...
MEC's Tong talks mobile apps and advertising
mobile apps present a great opportunity for innovative advertisers. ... advertising revenue that helped developers build the platforms in the first place. Tong said media agencies were rising to the challenge of keeping app advertising interesting and innovative and not off ... traditional advertising and just thrown it onto a mobile. But mobile has great things like touch an entire ...
Judges announced for Media Week's 30 Under 30 competition
magazine is your favourite, and why? Research has proved that 9.58am is the time that we are happiest ...
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