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Outdoor - Outdoor goes digital
Digital formats were hailed as outdoor's saviour, but only now are advertisers waking up ... The world of outdoor media, so often the unloved child of advertising, has suddenly become the exciting cousin. In the new media landscape, outdoor is no longer purely the preserve of the static poster - it has evolved to become all-singing and all-dancing. Digital outdoor may still make up only a fraction ...
Outdoor - Introduction
. In fact, research by CBS Outdoor, which won the TfL contract last year, shows that most of us positively ... for brands at every turn. Just a glance at the quality of entries to the Clear Channel/Media Week Outdoor ... to fall, outdoor is positively glowing with health, and as technology continues to develop, the signs ...
Outdoor Connection wins Weetabix outdoor
Outdoor Connection wins Weetabix outdoor ... Outdoor Connection has won the seven-figure Weetabix outdoor planning and buying account. This appointment consolidates Weetabix's outdoor activity into a sole outdoor specialist for the first time. Carole Kerman, chief executive of Outdoor Connection, led the pitch team which included joint managing ...
Outdoor - Outdoor owners face consolidation
The UK's outdoor media landscape is set to change as the country's number one player considers ... This month's £14bn sale of Clear Channel Outdoor's parent company to a private equity group has raised fresh speculation about a wave of consolidation among UK outdoor media owners. Clear Channel Outdoor's management has, in recent months, held tentative talks with Titan Outdoor and JCDecaux about ...
Viacom Outdoor to become CBS Outdoor
Viacom Outdoor is to be rebranded as CBS Outdoor from 1 January 2007, in line with a change ... , and on brochures and ratecards from next month. Outdoor operations in the US and Canada have already made ... current name. Viacom Outdoor is owned by the CBS Corporation, which was formed last year when chairman ... Viacom Inc. CBS owns the outdoor interests and the eponymous US TV network, while Viacom owns MTV ...
The future of outdoor
Caitlin Fitzsimmons reports on the shape of things to come as the major outdoor owners unveil ... The major outdoor players have had more than a few distractions over the past year, but, following ... Outdoor is planning a major overhaul of the network - everything from cross-track projection to expanding ... , Titan Outdoor is likely to make announcements on new innovations over the coming months ...
The future of outdoor
his poloneck-supported mind to. So it has been something of a relief to outdoor practitioners ... iceberg when it comes to outdoor innovation live video, augmented reality, live tweeting, interactive ... messages and outdoor is traditionally a broadcast medium," explains Ivan Clark, independent outdoor ...
IPA Outdoor succeeds Council of Outdoor Specialists
IPA Outdoor succeeds Council of Outdoor Specialists ... IPA Outdoor has replaced the Council of Outdoor Specialists (COS) as the new industry group to represent outdoor specialists. Headed by chairman of Posterscope Annie Rickard, the group ... as the new IPA Outdoor Group. "The IPA provides cross industry representation as well as links ...
Outdoor Special > Top 10 Outdoor Trends
48-sheet sites are already up and running in London, but all the major outdoor companies have ... . JCDecaux s chief executive Jeremy Male says: Outdoor is the fastest-growing medium after online ... . Titan Outdoor has a large digital screen on Cromwell Road, with plans for more, and Streetbroadcast last ...
Satellite system outdoor future?
Satellite system outdoor future? ... The outdoor industry gave a luke warm response to news this week that a new technology to measure the reach and effectiveness of outdoor advertising will begin testing in the UK next year. Nielsen Media ... as early as next year. The GPS system places devices on outdoor sites and pedestrians and motorists on a ...
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