Search Results for: Out AND About 18 June
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Letters - 11-18 September 2007
- Phil Cooper, Chief executive, Utarget Is it me or has discussion about the trialling of overlay ... launched the UK s first online video advertising network in June 2006. Our experience so far is that users ... targeted and wrapped around quality video content. That s the real story. OUT-OF-HOME TV NETWORKS HAVE ...
Letters - 30 May-6 June 2006
to hit the lucrative 18 to 34 age bracket. As advertisers continue to have second thoughts about TV ... , BBC Magazines I was delighted to see Carat's Sue Elms enter the debate about Big Britain (Letters, page 25, 23 May). The point of the Big Britain study was to open up a debate about the mainstream ...
Letters - 14 June 2005
to your feature on outdoor TV (Electronic fly-posting? Or are out-of-home channels a must-see? page 36, 31 ... to accept that "out-of home screen media" can be analysed as a generality. They can't! Just because ... out-of-home TV should comprise an editorial medium that runs a variety of programming that engages its ...
Letters - 5-12 June 2007
, our radio advertising is aimed at educating motorists that by doing something about the chip ... and gain audience share from the BBC. OUT-OF-HOME SECTOR SHOWS WAY AHEAD FOR ADVERTISERS Dean Drew ... are up 7.7% in first quarter of 2007, 8 May, page 8), which highlights the financial rewards for the out ...
Media Bitch's Diary 24 June
gracefully. Surely it s time to renegotiate that WPP contract, my darling? Although, for those of you out ... Out of Here... Bitch is sure that it can t be that bad working at MPG Media Contacts , especially after seeing the urbane CEO Marc Mendoza in action at Media 360, so she was surprised to hear about a ...
Letters - 20-27 June 2006
where it all went wrong. With revenue down at ITV1 potentially 5% in June and 25% in July ... depressed market and not just on TV. The reluctance and inability to advertise has rippled out beyond TV ... Your article about Tesco's invitation for briefs to run its in-store TV network concentrated once again ...
Letters - 13-20 June 2006
to raise its outdoor profile, page 16, 6 June). Although it celebrated the fact that posters are becoming ... with constant images, people don't want to be bombarded with more out of the home. The key to outdoor digital ... that your granny can read that reversed-out copy without squinting and reaching for her extra powerful ...
Letters - 1-8 April 2008
and targeting as yet unavailable via large media networks. FUTURE IS ABOUT CHANGING CONSUMER BEHAVIOUR Peter ... (18 March, page 22) continues the debate surrounding how agencies need to structure to meet changing ... and a few inserts. For us, the future is not actually about structures, silos, or old or new media ...
Letters - 1-8 August 2006
at least three out of four issues of their chosen newspaper. That's huge when you consider only 8 ... and The Guardian are not about to disappear overnight - they may just look a little different in 10 years' time ... title from News International. NMA advertising effectiveness research shows, in 10 out of 13 cases ...
MEDIA BITCH 18.05.04
straight back to the source, complete with the phrase, “what a wanker”, will know all about the curse ... and the UK resulted in approximately 368,000 e-mails that day alone, or – as Bitch’s source has worked out ... constructive, not sitting here working out what proportion of the world’s bandwidth got eaten up by mistake ...
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