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Letters - 27 May-3 June 2008
Grimshaw does an excellent job of exposing some of the darker practices of agency life. He points out ... rooted in effectiveness. Our starting point is precisely about "a way of measuring multiple ... , it's no longer about ABC1s (or any other outmoded demographic), rather it is about understanding ...
New-look Nuts backed by £500,000 campaign
LONDON - IPC-owned lads mag Nuts is rolling out a new look, backed by a cross-platform ad campaign ... , which will be rolled out across 49 football grounds around the UK, including Tottenham, Chelsea, Everton ... on Comedy Central and Mtv.co.uk. New editorial features include 'Nuts about Sport', a humorous take ... .6% down year on year to 188,532 for the half-year to June 2009, according to the latest ABC figures. ...
Paper Round (7 May) - a look at the day's newspapers
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FT web app nears 200,000 downloads
The Financial Times launched the app, which cuts out Apple s ITunes store and other distribution channels, on 7 June. The move marked the first of its kind by a major newspaper group and came after the FT expressed concern about the lack of data disclosed by Apple about the behaviour of users of apps ...
Planet Media - A speed-read guide to the major developments of the week
in June on Virgin - the first TV platform to make BBC iPlayer available to customers' TV sets. DIGITAL ... revenue totalled $618m (£309m) in Q2 2008, up 18% year on year, although its online services business ... % to $488m (£244m) year on year. Online advertising revenue increased $93m (£47m) or 18%, to $618m (£310m ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
, track or field while they are out and about. TalkSport's on-air bulletins will be transformed ... mobile audience will be able to keep in contact with TalkSport's coverage while out and about on ... , the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...
Paper Round (4 March) - a look at the day's newspapers
0 false 18 pt 18 pt 0 0 false false false /* Style ... -hansi-theme-font:minor-latin;} 0 false 18 pt 18 pt 0 0 false false false ... and The Independent , which lead with former Tory leader William Hague's knowledge, or lack of knowledge, about ...
Inbox
ABOUT SOLUTIONS TO DECLINING AD SPEND? Your article Outdoor sure of growth return (24 June, page 8 ... PRODUCT PLACEMENT NEEDS CONSISTENT RULES There are clearly mixed views within the industry about the value of product placement (24 June, pages 19, 21 and 24). But surely it is in everyone's interests ...
Paper Round (26 April) - a look at the day's newspapers
its 'UK factfile' series which began on Saturday, with today's pull-out all about crime. Breitling ... 0 false 18 pt 18 pt 0 0 false false false /* Style ... -hansi-theme-font:minor-latin;} 0 false 18 pt 18 pt 0 0 false false false /* Style ...
WPP's UK performance shows 5% rise
industry measure that strips out the impact of acquisitions and currency fluctuations - was up 4 ... Europe was up almost 21% and Asia Pacific, Latin America, Africa and the Middle East were up almost 18 ... chief executive Sir Martin Sorrell (pictured), conceded that "commentators are just about unanimous ...
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