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Out and About 26 April
This week, Out and About attends the 18th birthday party for Attitude magazine, uncovers some new
Guardian's chief rules out 'closing in and having a paywall'
Andrew Miller, chief executive of the Guardian Media Group, has ruled out erecting a paywall as he ... and engaged audiences. So with Facebook, we're getting engagement with 18- to 30-year-olds that we would never ... concerned about telling stories than we are about the platform. "Once you decouple your consumer and your business model, and your mission from your platform, you re much more relaxed about when you decide to turn ...
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
The Republic of Ireland's out of home sector has been valued at €194.6m last year - a figure which ... According to a report by PML, the market spend in outdoor media is estimated to be down by about 5 ... to strengthen our business in 2012. "The out of home sector has seen massive investment and development ... that they change message on at regular intervals. With regard to the categories of advertiser spending on out ...
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking ... the brain activity of consumers in different out of home environments to create the first neuro imaging ... to have been able to take a look inside consumers minds and measure their emotional responses to out ... treatments have an impact on how consumers think and feel about the brands advertised, and are key ...
Vince Cable: 'I certainly do feel vindicated'
doubts about his impartiality, has admitted to feeling "vindicated" as successor Jeremy Hunt faces public ... reporters he had "declared war" on Rupert Murdoch, despite being in the middle of an investigation about ... with Sky News yesterday (6 May), Cable appeared to make a veiled attack about the way his coalition partner ... Leveson process, adding: "That's where ministers and others are going to be heard, setting out ...
Rajar Q4 2011: Media agencies upbeat on Capital and TalkSport
" quarter for commercial radio, while Capital and TalkSport are among those singled out for praise. ... As is often the case, the Rajar figures for the fourth quarter of 2011 (18 September to 19 ... against a stronger BBC. Johnny Vaughan bowed out of Capital's breakfast show on a high with 1 ... about although momentum has slowed." Anthony Mann, associate director, investment, Starcom ...
MAGAZINE ABCs: FHM tumbles another 9.5% in "extremely challenging" market
. Conde Nast s Wired jumped by 1.8% from 50,150 copies in June 2011 to 51,056 copies at the end ... months to the end of June 2011, despite the appointment of Joe Barnes as editor in April ... for FHM, said: "We re not going to lie about it, the men s market is extremely challenging and continues ...
PPA Conference: Create exclusive content for social media, says Elle chief
was chaired by Bill Murray, chairman of PPA digital forum. Candy spoke in-depth about two recent Elle cover ... everyone what we are doing in advance". For Stewart's June cover, the magazine introduced "the first ... place three months before the June issue went on sale. Candy said the results have been impressive ...
Media Week Awards co-chairs revealed
Both of the co-chairs took time out to talk to Media Week about what the Media Week Awards mean ... : "I'm excited to see how our industry is constantly evolving and to read, see and hear about great ... , the Media Week Awards are now open to enter, and the deadline is Thursday 14 June. Categories ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
, track or field while they are out and about. TalkSport's on-air bulletins will be transformed ... mobile audience will be able to keep in contact with TalkSport's coverage while out and about on ... , the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...
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- Sales Executive, AdMedia
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