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British TV will host product placement in 2011
to become a reality, when Ofcom unveils plans to legalise the practice in its Broadcast Code in the coming ... According to sources, new commercial opportunities will be created for brands to appear on TV screens in 2011 when Ofcom reveals a more relaxed approach to product placement; something already commonplace in other major TV markets. The regulator is set to combat many of the concerns surrounding ...
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