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Arena Media nets global City Index account
channels including TV, press, outdoor, display and email. Follow Nick Batten on Twitter @NickBatten2 ...
Large-scale NFC ads trial gets 3,000 people to interact
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal ... Throughout the summer, Ocean Outdoor will show TalkSport-curated sports bulletins on its network ... into text by the TalkSport news team and visualised on Ocean Outdoor's screens, including the new Eastern ... but this is the first such deal TalkSport has signed. It is understood that Ocean Outdoor will receive revenue ...
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look ... Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how ... going to be as big for outdoor as the industry is hoping, Baker said: "It s going to be big. There is a ...
Ocean Outdoor in £35m management buyout
Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a ... of potential suitors LDC Capital has purchased Ocean Outdoor from its early stage investors Smedvig Capital and others. Smedvig Capital had been a shareholder in Ocean Outdoor since May 2008 when it made a 5.5m ... . The deal means Ocean Outdoor will continue to be run as an independent business and its management team ...
Hub Digital Networks launches into digital out of home sector
Out of Home and Titan Outdoor. Amscreen acquired Digicom in August 2011. Amscreen manages ... interactivity, engagement and cut-through. According to Q1 figures released by the Outdoor Media Centre, digital now makes up 16.7% of all outdoor revenue. ...
Eye releases study on neuro effects of outdoor media
By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ...
Haymarket Network relaunches Jaguar Magazine iPad app
The Jaguar ALIVE issue takes the reader on a drive along Australia's sensational Great Ocean Road in an XKR-S, with one of the world's best surfers. Elsewhere, the app explains why Jaguar builds life-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ...
JCDecaux's revenue rises 6.6% boosted by UK transport division
week Clear Channel reported global outdoor revenues of $651.3m in Q1 2012 , up just 0.2% year on year, while CBS Outdoor reported revenues of $416m, up 1%. The decline in JCDecaux's reported billboard revenues was mirrored at Clear Channel Outdoor, which said decreases in billboard revenues in the UK ...
My Media Week: Henry Daglish
showcases our latest news, but which this week has been taken over by CBS Outdoor. CBS has created a sort ... for the Clear Channel Outdoor Planning Award. It's going to be a very tough one to judge. Tonight I have ...
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