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Think BR: Launching Newsworks
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks. ... This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... concept of newsbrands; in other words, while newspapers in print account for 90% of the national press market, the titles are now operating across a range of different media platforms - online, mobile ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
as its global agency. ... The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...
MediaCom partners with InMobi to develop mobile campaigns
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...
The Sun plans Euros and Olympics assault
Rob Painter, marketing director at The Sun, has disclosed that the News International ... Cup, while the Daily Mirror also sold copies there. It is unclear if rival newspapers are planning ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...
Heathrow creates 'royal runway' for Diamond Jubilee
The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned ... will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Nivea signs Euro 96 team mates for skincare push
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Toyota launches digital teaser campaign for its latest sports car
the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Are you suffering from a digital eating disorder?
, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...
Everything Everywhere and Stagecoach trial mobile contactless fares
marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...
NBA gets serious about cracking UK
help with our marketing activity. We work with Deng's sponsors and management agency to develop ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
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