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General Motors confirms it is 'reassessing' Facebook ad spend
stepped up its charm offensive on agencies and marketers in attempts to attract more spend to the site ...
MEC celebrates the first 10 years as industry 'perverts'
It may be hard for those forever-young types in the industry to acknowledge, but the agency ... not supposed to win Marketing Agency of the Year for three years straight - but we have. In short it s about ... The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge ... been a distinct agency culture that has had as profound an impact on the agency-model as Zenith did a ...
Brooks charged with perverting the course of justice
The former editor of The Sun newspapers is being charged by the Crown Prosecution Service (CPS) with the offence. Brooks was arrested along with her husband Charlie Brooks on 13 March this year by Scotland Yard officers on suspicion of perverting the course of justice. Brooks has been charged with three counts ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother ... of conditions to deal with and the market took a more negative viewpoint on performance than has been born out ... in 2011, down 1.9% against a market Channel 4 said was up 2.2%. Channel 4's estimate of the market rise ... share of the TV ad market was still the best metric to use when judging the performance of a TV ad sales ...
Channel 4 advertising feels loss of Big Brother
.4 million, propelled by the 2.2% growth in the wider TV market. Channel 4 chairman, Lord Burns, called ...
The Sun on Sunday claims "success" despite tumbling sales
biggest newspaper launch in 30 years", it has been the biggest-selling newspaper in the market. The Sun ... the same. There are fears among some media agencies that the reach of The Sun on Sunday could shrink ... , equating to nearly 2m adults. Looking deeper into the demographics of the newspaper, it attracts more ...
Resident Evil 6 to sponsor 'The Walking Dead'
5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity. ... was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... sister newspaper, the Northern Shell-owned Daily Star, will run a Resident Evil-branded competition ... it held chemistry meetings with a series of ad agencies . ...
MediaCom Edinburgh wins charity media account
more ex-servicemen and women in need." Sarah McNaught, marketing manager of Erskine, said ...
Eye releases study on neuro effects of outdoor media
study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... -term memory. Stephanie Sheth, marketing manager at Eye UK, said: "Two years ago we used Eye Tracking ...
NEWSPAPER ABCs: The i stalls after seven-month stellar run
for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers. The Easter period also appeared to impact the rest of the newspaper market. The mid-market ... April 2012 national newspaper ABC figures Follow John Reynolds on Twitter @johnreynolds10 ...
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