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MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Media Bitch's Diary 24 May

By Media Bitch, 24 May 12, 03:27

Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...

My Media Week: Charles Courtier

By Mike Fletcher, 23 May 12, 02:54

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th ... when I reach the office, I catch up with our head of marketing, Nathalie Haxby to review the plans ...

Media360: Claudine Collins on being followed by Rubins and Parker

By Maisie McCabe, 22 May 12, 08:30

Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

By Arif Durrani, 21 May 12, 12:06

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... 2012, and attempts to better represent newspaper brands now operating across a range of different platforms, in addition to the printed word. Content traditionally associated with newspaper brands is now ... , Independent Print, Mail Newspapers, Mirror Group Newspapers, News International and Telegraph Media Group ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... use of the time sending emails, and speaking to my marketing department in Germany. A quick team ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ... potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Hub Digital Networks launches into digital out of home sector

By Nick Batten, 16 May 12, 10:40

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ...

MEC celebrates the first 10 years as industry 'perverts'

By Arif Durrani and Maisie McCabe, 16 May 12, 08:30

It may be hard for those forever-young types in the industry to acknowledge, but the agency ... not supposed to win Marketing Agency of the Year for three years straight - but we have. In short it s about ... The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge ... been a distinct agency culture that has had as profound an impact on the agency-model as Zenith did a ...

MediaCom Edinburgh wins charity media account

By Nick Batten, 14 May 12, 10:26

more ex-servicemen and women in need." Sarah McNaught, marketing manager of Erskine, said ...

Eye releases study on neuro effects of outdoor media

By Nick Batten, 14 May 12, 10:10

study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... -term memory. Stephanie Sheth, marketing manager at Eye UK, said: "Two years ago we used Eye Tracking ...

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