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The Economist develops ad network Ideas People
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ... about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
SAS moves into real-time bidding arena
SAS also plans to extend its capabilities to advertisers and agencies to help them make more ... , display or other digital media, will be critical for publishers as the digital ad market continues ... , in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS ...
Nick Ellsom leaves PHD for OMG's Annalect
was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... years as trading and operations director at Annalect s markets division, returns to PHD in March. She will lead the agency's digital offering across its entire client base, alongside head of digital strategy ...
Demand side platform Turn gears up UK operations
%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK. ... to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... agencies and three centralised agency trading desks, including Omnicom's Accuen and IPG's Cadreon ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
consistent definition of audience. He suggested that an alliance could help meet the demands of agencies ... who are in the market for iPad at a certain moment and the whole premise of programmed media buying ...
Emap picks data specialist as chief executive
on to become global product leader at Experian Marketing Services. Irina Hemmers, chairman of Emap and a ...
Channel 4 in 'multimillion' pound data and CRM investment
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... marketing specialist Dunnhumby and joins from ClearCell. All the new appointments form part of the team ... will further strengthen our long-term position in the ad market." ...
Mail on Sunday targets NotW readers with major DM push
the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers. Other rival mid-market titles, such as the Daily Star ...
Heineken and i launch co-branded app
Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers ... gadgets and technology. The campaign has been developed by media agency, MediaVest. The editorial ...
Yell profits drop as print revenues fall 18%
-generation. Mike Pocock, chief executive of Yell Group, said: "In the face of ongoing tough market conditions, we ... to the market, increasing consumer usage and increasing revenues. "Our market positions in print remain ... market and some 10 times larger than the segments of the print market Yell traditionally addressed ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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