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The Economist develops ad network Ideas People
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ... about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... use of the time sending emails, and speaking to my marketing department in Germany. A quick team ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ... potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
" with the campaign, which "broke new ground creatively" on Twitter. "For a marketer these levels of engagement ...
Facebook to broadcast more sport through Perform deal
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than
LinkedIn steps up mobile strategy with iPad launch
, LinkedIn is working towards attracting greater marketing spend to the service by promoting ...
Eric Newnham invests in Blis Media
market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ... that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Google improves reporting for video campaigns in AdWords
The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...
Hiscox becomes first UK brand to use AdCastPlus platform
Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said: "AdCastPlus enables us to use our existing video assets to create an integrated marketing campaign, across ...
DMGT acquires international digital recruitment business
strategy in action. "We seek out and acquire market leading businesses with strong positions in rapidly growing international markets. "We have a strong culture of entrepreneurial management and like ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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