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MediaCom partners with InMobi to develop mobile campaigns

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

The Sun plans Euros and Olympics assault

Rob Painter, marketing director at The Sun, has disclosed that the News International ... Cup, while the Daily Mirror also sold copies there. It is unclear if rival newspapers are planning ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...

Arena Media nets global City Index account

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

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