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MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

Rob Painter, marketing director at The Sun, has disclosed that the News International ... Cup, while the Daily Mirror also sold copies there. It is unclear if rival newspapers are planning ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Media Bitch's Diary 24 May

By Media Bitch, 24 May 12, 03:27

Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...

Bet365 to sponsor French Open on ITV

By Maisie McCabe, 24 May 12, 02:26

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...

Sun website traffic little moved by Sunday print launch

By Daniel Farey-Jones, 24 May 12, 01:28

of the online newspaper sector, MailOnline and Guardian.co.uk , once again outgunning the competition ...

DMGT'S national and regional titles axe nearly 600 jobs

By John Reynolds, 24 May 12, 09:38

that Mail Online the market-leading national newspaper website continues to perform strongly ... . But it said this was partially offset by cover-price increases of its newspapers and by cost savings ... newspaper website. Underlying revenues at Associated's digital-only business grew by 15% to 41m ...

My Media World: Freddie Ossberg

By Jeremy King, 23 May 12, 03:44

. Not many people know that Raconteur Media was nominated as Best New Brand at last year's Marketing ...

My Media Week: Charles Courtier

By Mike Fletcher, 23 May 12, 02:54

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th ... when I reach the office, I catch up with our head of marketing, Nathalie Haxby to review the plans ...

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