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Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... 2012, and attempts to better represent newspaper brands now operating across a range of different platforms, in addition to the printed word. Content traditionally associated with newspaper brands is now ... , Independent Print, Mail Newspapers, Mirror Group Newspapers, News International and Telegraph Media Group ...
Newspapers ‘stereotyped’ by agencies
The Newspaper Marketing Agency has accused agencies of failing to think properly about newspaper ... the information you need.” Duffy went on: “Newspapers have been stereotyped by agencies into one or two roles ... , ZenithOptimedia’s director of strategic resources, denied that agencies do not see the potential of newspapers ... failed to think properly about newspapers is an unfair comment,” he said. Jo Blake, marketing director ...
Judge joins the NMA in marketing role
The Newspaper Marketing Agency has appointed Brendan Judge from MediaCom as marketing controller. ... Judge will be responsible for marketing strategy and communications plans to promote the benefits of advertising in national newspapers to advertisers and agencies. He replaces senior marketing manager Nigel ... newspapers in a challenging market. He added:"The move from a media agency to an independent trade body ...
NMA launches newspaper campaign
The Newspaper Marketing Agency will this week launch a new campaign aimed at showing how newspapers ... The provocative creative, carried out by McCann Erickson, will run in the business sections of all national newspapers, except Express Newspapers and the Financial Times, which are not members of the trade body. ...
Can national newspapers get adland’s big fish to take the bait?
The Newspaper Marketing Agency - In an already mature sector, the Newspaper Marketing Agency ... the past year, few industry bodies have tried harder than the Newspaper Marketing Agency to find the right ... step in what has not been an easy ride for the Newspaper Marketing Agency. In August, Media Week held ... the Newspaper Marketing Agency Commercial TV Companies – The television broadcasters are preparing to launch ...
Judge joins News Group Newspapers
Brendan Judge, marketing controller at the Newspaper Marketing Agency, is leaving the industry body ... It is understood that Judge, a former associate director at MediaCom, will join News Group in May, reporting to Terrence Cassano, head of communications strategy at News Group. As marketing controller at the NMA, Judge was responsible for developing and overseeing the organisation's marketing ...
Marketing boss picked for NMA study
The Newspaper Marketing Agency has hired a dedicated marketing manager to oversee its biggest ... Grace Bowman (pictured), a former agency and client manager at Lowe ... study, called Measuring Advertising Effectiveness of Newspapers – A Fresh Approach, will include usual brand-tracking operations similar to those carried out by the RAB and the Newspaper Society in similar ...
Planet Media - This week's media news at a glance
Independent News & Media, Newspaper Marketing Agency, Vodafone, AOL, Orange, ITV, Time Warner ... shareholder". The Financial Times, 27 May The Newspaper Marketing Agency has released figures showing ... by Nielsen Media Research, reveal national newspapers' print editions secured a 14% share of the display ad market in 2007, up from 13.7% in 2006. The Guardian, 27 May Vodafone chief executive Arun Sarin ...
NMA says newspapers still high on the agenda
The Newspaper Marketing Agency has unveiled results of a research project aimed at unravelling ... The survey suggested 3.2 million young people read a national newspaper every day, while 77% read a newspaper during the week. Crucially for advertisers, on average those questioned read a newspaper for around 30 minutes a day and pick up the product to read on average three times. The NMA said ...
Tesco 'credit crunch' ad wins newspaper accolade
of the month for September by the Newspaper Marketing Agency.
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