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The Economist develops ad network Ideas People

-monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which offers African news and information for a global audience. More familiar names for UK-based readers might be political magazines The New Statesman and Prospect , literary site The Browser , and ...

My Media Week: Ellie Edwards

for their Everyday Value range (an attempt for them to regain the No.1 supermarket slot). There's not much news today ... of internal meetings, including one with GroupM finance. Then I m locked away in the office with only time away from my desk to collect a new mywardrobe purchase due to a lack of time, I do about 70% of all my ...

Hub Digital Networks launches into digital out of home sector

-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ... apps to provide multiple touchpoints and new response mechanisms for DOOH which help optimise campaign ...

Look launches 'Look What I'm Wearing'

into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where ... in to this with Look What I m Wearing. It will be a major new franchise, providing a daily online destination, a weekly ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

and be presented with a new option. The high engagement rate shows that every Promoted Tweet was interacted ... " with the campaign, which "broke new ground creatively" on Twitter. "For a marketer these levels of engagement ...

LinkedIn steps up mobile strategy with iPad launch

first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps. ... Mobile is the fastest-growing service at LinkedIn and, according to the company, it receives 22% of traffic from mobile devices. The new iPad app, which is available to download for free from today (26 April), has been designed with a view to being a reading tool, for its industry news content. It has ...

Eric Newnham invests in Blis Media

's new product launches throughout 2012." Gregor Isbister, Blis chief executive officer, said that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...

Google improves reporting for video campaigns in AdWords

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same ... industry average, we were able to make incremental reach to TV a reality. This is an exciting new ad format ...

Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus ... that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...

DMGT acquires international digital recruitment business

The group behind the Daily Mail has acquired international job search business Jobrapido ... "to reflect the wider scope and international reach of the enlarged group". Jobrapido, which ... to be the second largest international job search engine in the world, delivering 660 million visits from job ... growing international markets. "We have a strong culture of entrepreneurial management and like ...

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