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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which offers African news and information for a global audience. More familiar names for UK-based readers ...

SAS moves into real-time bidding arena

Business analytics software company SAS has acquired ad server technology company AiMatch in a bid

AOP SUMMIT 2011: Data traders express desire for common frameworks

. Wilkinson outlined how IDG, which owns business and consumer technology brands such as CIO and Computerworld ...

Emap picks data specialist as chief executive

Business to business publisher Emap International has appointed Duncan Painter, currently managing ... Experian transferred its hosted database business , of which Sky was a customer, into a joint venture ... managing director of the business, which was named Sky IQ. Earlier in his career he was chief executive ... magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...

Channel 4 in 'multimillion' pound data and CRM investment

to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role of head of viewer relationship management. The key new role of head of data planning and analytics ... marketing specialist Dunnhumby and joins from ClearCell. All the new appointments form part of the team ...

Mail on Sunday targets NotW readers with major DM push

to capitalise on the closure of the News of the World (NotW).

Heineken and i launch co-branded app

sister title, The Independent. The brands will also offer monthly competitions with prizes such as new ... addition of a digital news service is an exciting strategic step designed to keep adding value ...

Yell profits drop as print revenues fall 18%

-on-year drop to 1.88bn over the 12-month period. Revenue from its Yellow Pages print business fell 18 ... have continued to make good progress with our digital media offering, bringing new products ... ." The company said it was not counting on an improvement in the economic environment, as its small business ...

Reader's Digest UK launches direct marketing venture

for brands to promote their products. The new enterprise is headed by David Titmuss, chief executive of Reader's Digest and plans to recruit a new managing director. Direct Marketing Partners will have ... marketing experience selling our books, music CDs, DVDs, this new enterprise will allow some of the UK ...

Progressive Media launches customer publishing company

Dan Davey, who managed Cedar's client services department, has been brought in as managing director of the new company. Davey's remit will be to win new business for the company, which focuses ... services title CEO, Progressive Media's portfolio includes New Statesman and the Press Gazette. Press ...

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