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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which offers African news and information for a global audience. More familiar names for UK-based readers ...

My Media Week: Ellie Edwards

for their Everyday Value range (an attempt for them to regain the No.1 supermarket slot). There's not much news today ... at lunchtime and then quickly grab a sandwich at my desk while catching up on The Sunday Times Business ... away from my desk to collect a new mywardrobe purchase due to a lack of time, I do about 70% of all my ...

Hub Digital Networks launches into digital out of home sector

to affluent business and leisure travellers in over 30 countries worldwide. Thornton said: "Traditional ... ." The business is also working in a consultancy capacity with washroom digital media specialist Captive Media ... apps to provide multiple touchpoints and new response mechanisms for DOOH which help optimise campaign ...

Look launches 'Look What I'm Wearing'

into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where ... in to this with Look What I m Wearing. It will be a major new franchise, providing a daily online destination, a weekly ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

and be presented with a new option. The high engagement rate shows that every Promoted Tweet was interacted ... " with the campaign, which "broke new ground creatively" on Twitter. "For a marketer these levels of engagement ...

LinkedIn steps up mobile strategy with iPad launch

first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps. ... % of traffic from mobile devices. The new iPad app, which is available to download for free from today (26 April), has been designed with a view to being a reading tool, for its industry news content. It has ... members are and increasingly, busy professionals are on the go and using LinkedIn while out and about ...

Eric Newnham invests in Blis Media

has an immense opportunity, a great management team and I am excited about being part of the business's new product launches throughout 2012." Gregor Isbister, Blis chief executive officer, said ...

Google improves reporting for video campaigns in AdWords

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same ... industry average, we were able to make incremental reach to TV a reality. This is an exciting new ad format ...

Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus ... that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...

DMGT acquires international digital recruitment business

The group behind the Daily Mail has acquired international job search business Jobrapido ... The business will be combined into the digital recruitment group in DMGT s consumer media division, A N Media. The group, which includes businesses such as Jobsite, will be rebranded as Evenbase ... if the Jobrapido management tream achieves financial and business performance objectives. Martin Morgan, chief ...

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