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Media Bitch's Diary 24 May

executive Steve Hatch , is not having an all-staff party this month (when they have informed the press ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... . Olins said: "The media landscape is evolving fast, and this is affecting the national press as much ... , it s about newsbrands in all their forms". He added: "The old language of press or paper doesn t fit any ...

MEC celebrates the first 10 years as industry 'perverts'

a 4-8 week taster in each of the following depts: display, press, social media, communications ...

MEC Manchester wins furniture account

, press and radio. All creative work is designed by Jysk's headquarters in Denmark. Carl Erik Stubkier ... and regional press campaign planned and bought by Carat Manchester. Mick Style, managing director at MEC ...

Walker Media set to pick up Sony Entertainment Television

of the National Geographic Channel, Nat Geo Wild and FX, until it was picked up by WPP's M/SIX in February ...

Interpublic outdoor specialist IPM rebrands to Rapport

and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ...

AA reports UK ad spend lifted 2.7% in 2011

.7%) of the nation s adspend, rising nearly 17% to 4.78 billion. Advertisers continued to invest in TV campaigns ... was marginally up 0.6% to 886.3 million. Elsewhere, national newspapers suffered a 7.1% decline in 2011 ... .7% growth in 2012. The press figures do not include the increasing amount of advertising activity ...

Trend report: Outdoor targets the business traveller

that Credit Suisse recently attempted. "We undertook a bespoke iPad-based campaign for the National Gallery ...

Media Bitch's Diary 5 April

Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media account have finally come to a close, while the remaining agencies, including national incumbent MEC and regional incumbent MediaCom wait anxiously for a decision on the brief. However, Bitch hears that MEC ...

Neil Allen departs Starcom MediaVest Group

Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left ... MediaVest as press director in 2006 and was promoted to UK trading director of press, before assuming ... at WPP's Mediaedge:cia (now MEC) across an eight-year period from 1998, latterly as press director. He ...

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