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Think BR: Launching Newsworks

, but there is a lot of goodwill towards the national press: people think it does an effective job and is worth ... concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ... national events. But that is another story ... Rufus Olins, CEO, Newsworks ...

Heathrow creates 'royal runway' for Diamond Jubilee

to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...

NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports ... including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ...

Hunt lobbied Cameron on News Corp's behalf

to hand over the "quasi-judicial" responsibility to Hunt despite knowing he has expressed partisan ...

Trading places: this week's people moves

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Debenhams revamps comms team with senior hires

with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ...

Healthcare: On the Agenda - Statins advised for the over-50s

. PR strategy The Lancet sent a release to national, international and regional press and placed ... , The Independent, the Daily Express, Sky, BBC and PA. Internationally it was featured in the New York Times. 2k ...

Global: Fast Track to bolster Omani football's image

and is looking to capitalise on a period of Omani success on the pitch. The national team has reached the final ... the team by pledging to 'Support the Shirt'. Fans will be asked to post their thoughts on the new national ...

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

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