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Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... . Olins said: "The media landscape is evolving fast, and this is affecting the national press as much ...
Walker Media set to pick up Sony Entertainment Television
of the National Geographic Channel, Nat Geo Wild and FX, until it was picked up by WPP's M/SIX in February ...
Interpublic outdoor specialist IPM rebrands to Rapport
and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ...
AA reports UK ad spend lifted 2.7% in 2011
.7%) of the nation s adspend, rising nearly 17% to 4.78 billion. Advertisers continued to invest in TV campaigns ... was marginally up 0.6% to 886.3 million. Elsewhere, national newspapers suffered a 7.1% decline in 2011 ... to the latest figures from the Office for National Statistics. Tim Lefroy, chief executive of the Advertising ...
Trend report: Outdoor targets the business traveller
that Credit Suisse recently attempted. "We undertook a bespoke iPad-based campaign for the National Gallery ...
Media Bitch's Diary 5 April
Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media account have finally come to a close, while the remaining agencies, including national incumbent MEC and regional incumbent MediaCom wait anxiously for a decision on the brief. However, Bitch hears that MEC ...
MediaCom Edinburgh wins £15m Quality Solicitors account
They will co-ordinate a campaign for the legal firm that will hit television screens in March, with creative by Team Saatchi. Quality Solicitors is a national legal brand to which a number of legal firms have allied themselves as the market for legal services is liberalised. It has not previously used a ...
The industry speaks: what will 2012 mean for media?
are uniquely positioned to capture the spirit of the nation and The Sun again is leading the way by launching ... to the biggest event TV that the nation will never stop gathering around (not least the Olympics). "There ... of 'national pride' but we also expect audiences to continue to live their lives locally - 'cocooning ...
MPG Media Contacts signs sponsorship deal for Channel 4's New Girl
a strong partner through which to express the brand values throughout 2012." 'New Girl ...
MediaCom pledges no job losses at Brilliant Media
of the agency by MediaCom. No former Brilliant clients have publicly expressed a desire to leave the agency ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
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