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The Economist develops ad network Ideas People

advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

Figures from both the selling and buying side of audience data claim the industry needs to do better at developing a common language and consistent standards as dealing in data becomes more central to...

Heineken and i launch co-branded app

Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers

Reader's Digest chief Spratling quits

private equity backer Better Capital, expressed disappointment at Spratling's decision, and praised his ...

CBS uses TfL data to target summer revellers

, an increase of 75%, and footfall through stations serving parks increases by 25%. Peter Charlton, national ...

Daily Mail launches subscription service

The mid-market newspaper's offering will mirror subscription services launched by rival newspaper groups, including The Daily Telegraph, Daily Express, The Times and Independent. Unlike the Express, the Daily Mail will not promote its subscription service in the daily newspaper due to concern ...

Halliwell quits Carat Direct

years as a marketing executive at national insurer Axa. ...

Standard offers charity version of Eros Card

Company and National Deaf Children's Society. The Eros Charity Card will feature on a dedicated ...

Handscomb to join National Letterbox

-technology sales arm, is leaving the company to join Media Force-owned National Letterbox Marketing. ... Handscomb is to become the general manager of National Letterbox Marketing, a direct marketing company, from 1 December. IPC Innovator forms part of IPC's creative solutions division. As ad director, Handscomb reported to Alison Deas, group advertisement director for IPC central sales. Handscomb was group ...

Regulator appointed for the direct marketing industry

and adverse publicity through a public statement to the national and/or marketing press. The independent ...

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