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Think BR: Launching Newsworks

market, the titles are now operating across a range of different media platforms - online, mobile ...

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... 5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ...

Everything Everywhere and Stagecoach trial mobile contactless fares

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered

Large-scale NFC ads trial gets 3,000 people to interact

the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...

Tesco pushes virtual clothes in small London stores

the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...

Missing People asks viewers to pick up the phone

to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ...

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...

Digital: Nomophobia drives SecurEnvoy sales

Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile. ... their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...

Entertainment: Lappset happy with angry approach

mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment

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