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Industry view: Behind the IAB's digital adspend figures

for the industry in mobile - when you look at the time spent on mobile versus the share of advertising investment ... hit the 5 billion mark by the end of this year. Mobile, video and social media advertising have ... become increasingly used to looking at stuff on our mobiles and watching TV shows via YouTube ...

WPP launches innovation unit GroupM Next

The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit ... the implementation of the best thinking and new insights from our community in the digital, social, mobile ...

Public awareness of NFC yet to take off

Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise ... Response (QR) codes; Bluetooth; augmented reality; mobile payments; barcode scanners; and visual search ...

FT promotes Slade to new digital commercial role

He will also be responsible for new business propositions at FT.com, luxury website howtospendit.com, and the FT's mobile products. He will also be involved in finding new technology and creative partners for the FT. The appointment comes as FT.com moves to monetise visitor numbers to the website. FT ...

Mindshare promotes James Chandler to head of mobile

Mindshare has promoted James Chandler from mobile account director, to the new position of head ... In his new role, Chandler will be responsible for driving the growth of mobile across the agency. The move follows the departure of Valoti, who was head of digital display and mobile before being ... to focus exclusively on mobile while his former duties will be assumed by the rest of the mobile ...

Growth in social network recruits slows

their mobile to visit social networking sites have nearly doubled over 2011, up from 15% in 2010. The reports ...

Mark Brennan lands head of mobile role at Carat

Carat has appointed Mark Brennan to head of mobile as the company moves to further develop its ... In this newly created role, Brennan will report to Francesca Bateman, head of mobile development at Carat, and will be consulting with clients to build content on the mobile platform, drive investment ... , responsible for growing and testing new technology, and boosting clients' mobile investment. He introduced ...

My Media Week: Timothy Webb

the expanding Brazilian market, backs one of his editors who is going without her mobile or tablet for 30 days ... Ibirapuera Park over breakfast, I call Clare, the group editor for Know Your Mobile, to check where we will meet in Mexico City on Wednesday evening. Clare is preparing to spend 30 days with no mobile phone or tablet for a feature on how mobile technology has redefined our lives. Despite wanting to get ...

ITV appoints 4th Screen Advertising for mobile sales

ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile ... s mobile inventory, including the ITV apps and mobile websites for its news, sport and entertainment shows. The ITV sales team will also continue to sell the broadcaster's mobile inventory. 4th Screen will work with advertisers to offer mobile ad campaigns using a variety of ad formats, including HTML5, rich media overlays ...

Metro begins tablet push in London as free Wi-Fi commute looms

on their mobile phones. The campaign will be supported with in-app advertising across the Ad Mobile Network ... website traffic came via mobile devices while its iPad app received more than 360,000 downloads between ... with our urbanite audience. The growth of our mobile properties, both on tablet and phone, combined ...

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