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MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... 5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ...
4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one ... , said: "A growing number of publishers are waking up to the fact that mobile isn't just an add ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
MEC's Tong talks mobile apps and advertising
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes ... traditional advertising and just thrown it onto a mobile. But mobile has great things like touch an entire ... selective way. Mobiles are rich media units which are a lot more interesting than the video that we just get ... provided these services on a non-mobile platform. Tong said: "Traditional providers are quickly ...
Netdoctor.co.uk launches mobile site
Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site ... The new mobile site ( m.netdoctor.co.uk ) provides users with multiple ways of searching for and accessing ... director for NetDoctor, said: "We're delighted with the NetDoctor mobile site, which is well designed ...
LinkedIn steps up mobile strategy with iPad launch
LinkedIn, the professional networking service, is ramping up its mobile strategy by making its ... Mobile is the fastest-growing service at LinkedIn and, according to the company, it receives 22% of traffic from mobile devices. The new iPad app, which is available to download for free from today (26 April), has been designed with a view to being a reading tool, for its industry news content. It has ...
Mindshare promotes James Chandler to head of mobile
Mindshare has promoted James Chandler from mobile account director, to the new position of head ... In his new role, Chandler will be responsible for driving the growth of mobile across the agency. The move follows the departure of Valoti, who was head of digital display and mobile before being ... to focus exclusively on mobile while his former duties will be assumed by the rest of the mobile ...
Mark Brennan lands head of mobile role at Carat
Carat has appointed Mark Brennan to head of mobile as the company moves to further develop its ... In this newly created role, Brennan will report to Francesca Bateman, head of mobile development at Carat, and will be consulting with clients to build content on the mobile platform, drive investment ... , responsible for growing and testing new technology, and boosting clients' mobile investment. He introduced ...
ITV appoints 4th Screen Advertising for mobile sales
ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile ... s mobile inventory, including the ITV apps and mobile websites for its news, sport and entertainment shows. The ITV sales team will also continue to sell the broadcaster's mobile inventory. 4th Screen will work with advertisers to offer mobile ad campaigns using a variety of ad formats, including HTML5, rich media overlays ...
Getting behind the IAB figures: Media experts on the rise of mobile
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year ... and media agencies now share around mobile. The managing director describes an evolution in terms ... is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels, thanks to its interactivity and location-based opportunities. "So for a big outdoor shout? Add mobile ...
Facebook rolls out mobile ads and premium formats
Facebook is introducing mobile ads for the first time, as well as premium-rich media formats ... Stories will appear on the social network's log-out page and on its mobile app. The mobile ads will appear in a user's timeline, in a similar way to Twitter's recently announced mobile ad changes ...
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