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4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one ... , said: "A growing number of publishers are waking up to the fact that mobile isn't just an add ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
Premier League tenders for new broadcast rights
technology neutral basis", opening up exploitation across mobile and tablet devices. The current deal ...
WWE hands Collective its display and video ad sales account
that will include mobile and over-the-top content." WWE will seek to create exclusive short-form video content ... will allow us to provide other services via Smart TV, via the web or mobile." Follow Matthew Chapman ...
Helen Keable joins Posterscope as commercial and communications director
becomes more social, local and mobile, we need to be better at articulating and activating the role ...
Perform signs three-month exclusive deal with MediaCom
The deal, initially for three months, will have exclusivity to the likes of T-Mobile, Volkswagen, Lucozade and other MediaCom clients. The advertising will run across on-demand content, which includes sport's highlights and news. Perform's Livesport.TV streams thousands of live sports events ...
Mark Brennan lands head of mobile role at Carat
Carat has appointed Mark Brennan to head of mobile as the company moves to further develop its ... In this newly created role, Brennan will report to Francesca Bateman, head of mobile development at Carat, and will be consulting with clients to build content on the mobile platform, drive investment ... , responsible for growing and testing new technology, and boosting clients' mobile investment. He introduced ...
ITV appoints 4th Screen Advertising for mobile sales
ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile ... s mobile inventory, including the ITV apps and mobile websites for its news, sport and entertainment shows. The ITV sales team will also continue to sell the broadcaster's mobile inventory. 4th Screen will work with advertisers to offer mobile ad campaigns using a variety of ad formats, including HTML5, rich media overlays ...
Shazam appoints vice-president of European ad sales
the name of a song and artist of a track, by holding their mobile phone up to a speaker. Follow ...
MEC appoints Jide Sobo to head of mobile role
MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile. ... Sobo will be tasked with driving the growth of the mobile channel at MEC, taking over responsibilities previously held by emerging platforms director Mark Brennan, who has left to become head of mobile ... clients are seeking leadership, namely insight, social, strategy and mobile." Follow Matthew Chapman ...
Mindshare appoints Adams to bolster digital offering
to exploit emerging opportunities in gaming, mobile digital outdoor and location-based media. Adams joined ...
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