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SAS moves into real-time bidding arena
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
Nick Ellsom leaves PHD for OMG's Annalect
trading, display and mobile. Daren Rubins, chief executive of PHD UK, said: "Harriet will form a ...
Initiative hires Bentall to boost direct offering
He will work across client business, including supermarket Tesco and restaurant chains Burger King and TGI Fridays, and will report to Chris Wright, head of broadcast at Initiative. Bentall joins Initiative from MediaCom Direct where he spent seven years and, most recently, worked on the T-Mobile ...
Publicis London launches iHobo app to raise homeless awareness
generation of young, affluent donors who tend to exist in a world defined by their mobiles. "It s been a ...
Dating site tests geo-targeted mobile ads
-time location and serve more relevant ads. Banner ads will run across Google-owned mobile ad serving company ... strategy of expanding its London membership through its new mobile dating apps. He comments: "AdMob ... objective of our business." Thomas Schulz, managing director at AdMob EMEA, said: "As mobile technology ...
Blyk partnership with Orange to signal end of free mobile credit model
LONDON - Blyk, the ad-funded mobile network, has formed a new partnership with Orange UK ... with combining Blyk's integrated campaigns on a mass market scale. It's the next step in mobile media, which ...
CBS uses TfL data to target summer revellers
to work harder than ever" and are keen to reach more mobile, affluent consumers when they are "relaxed ...
Gregory resigns from Blyk
LONDON - Blyk, the ad-funded mobile network, is parting company with UK chief executive Shaun
Channel 4 to close red button and mobile ad sales operations
LONDON - Channel 4 is closing the interactive and mobile parts of its advertising sales business ... are closing this area of business." The broadcaster is also ceasing to sell ads around its mobile content ... mobile networks, which carries advertising. Shortened versions of programmes like Hollyoaks, Grand Designs and Supernanny all feature on the mobile platform, but from 31 December, these will no longer ...
Condé Nast secures three title deals
magazines for Maybourne Hotel Group, jeweller Boodles and mobile phone manufacturer Vertu. ... , will be launched in April. The publisher will also produce a coffee-table book for luxury mobile phone ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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