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MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... 5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ...

Large-scale NFC ads trial gets 3,000 people to interact

the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...

RAB launches planning and creativity tools

as apps and can be found on the RAB website . The LoveRadioAds app was built by Propeller Mobile ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

mobile audience will be able to keep in contact with TalkSport's coverage while out and about on ...

Media360: Printed newspapers have a healthy future says Evening Standard man

-centred world, and specifically how to make money out of websites, tablets and mobile opportunities. O ...

4th Screen Advertising to sell ads on Daily Mash mobile site

The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one ... , said: "A growing number of publishers are waking up to the fact that mobile isn't just an add ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

it by expanding rapidly into online and mobile platforms, albeit at the cost of heavy investment for less ...

Facebook valued at $104bn

its first quarter-on-quarter revenue drop in two years and also admitted mobile, which it has yet ...

RAJAR Q1 2012: Views from the radio advertising buyers

mobile growth (up 24% year on year). The RAJAR results demonstrate that it is not just the overall ...

RAJAR Q1 2012: Reactions from the station owners

-digit increases in many areas of digital listening mobile listenership is up 24% on the year, which is a very ...

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