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'The Exclusives' set to hit ITV2 this week
Bauer Media is covering and promoting the programme across its magazine, online and radio portfolios. It has secured LG Mobile as the sponsor of its coverage in a six-figure deal. Here is an exclusive preview of the show, which debuts on 17 May. ...
MEC's Tong talks mobile apps and advertising
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes ... traditional advertising and just thrown it onto a mobile. But mobile has great things like touch an entire ... selective way. Mobiles are rich media units which are a lot more interesting than the video that we just get ... provided these services on a non-mobile platform. Tong said: "Traditional providers are quickly ...
Sector Analysis: Television in 2012
in Zeebox's functionality being incorporated into BSkyB's mobile apps, but it also allows Zeebox the freedom ... million downloads of the ITV Player app and an increase in watching long-form programming on mobile ...
Absolute Radio sets date for targeted ads in streaming
% on the average number of weekly active mobile users across the network in Q4 2011. Full videos from the event ...
Plusnet to sponsor Celebrity Big Brother
and on short-form content on the official Facebook site, as well as on mobile and iPad. The first show ...
Awards set to be biggest media event of the year
for Mars Galaxy MediaCom for T-Mobile OMD UK for PepsiCo PHD for Sainsbury's UM London ... Manning Gottlieb OMD for Mitsubishi Maxus for Triumph Maxus for Fiat MediaCom for T-Mobile ...
Media Week Awards full shortlist revealed
Manning Gottlieb OMD for Waitrose Maxus for BT MediaCom for Mars Galaxy MediaCom for T-Mobile ... for Triumph Maxus for Fiat MediaCom for T-Mobile PHD for LBC ZenithOptimedia for L ...
Maurice Levy: 'Digital is the name of the game tomorrow'
into the US education sector at the end of last year when it paid $360m for 90% of the educational-led mobile ...
Absolute opts for iAds for Rock N Roll Football push
Absolute Radio's has launched a four-month mobile campaign on Apple's iAd platform, as latest ... is expected to predict spending on mobile in the UK will grow from 46m in 2009, to 419m by 2015, an increase ... mobile 'Rock N Roll Football' campaign on the Apple iAd platform sums up our commitment ...
The Big Digital Debate: The Panel
teams in the internet and mobile markets since 1996. He led various internet product and commercial ... busy bringing internet services and content into the UK mobile arena. One of his last achievements ...
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