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MediaCom partners with InMobi to develop mobile campaigns

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ... and the Middle East at InMobi, told Media Week: "As rich media on mobile devices become increasingly critical ...

Media Bitch's Diary 24 May

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare ... Sliding down the greasy pole Bitch has heard of various members of media who will do anything ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ... hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...

Out and About 24 May

into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party

My Media Week: Charles Courtier

into the local media as well. Thursday The morning is spent back at the EXCO meeting, wrapping things up ...

Media360: Claudine Collins on being followed by Rubins and Parker

Speaking at the Media360 Conference last week, Collins, who was promoted to the managing director role from the position of managing partner and head of investment in December last year , said she was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

and comments via social media, email and websites every day. Supporting the re-launch is an ad campaign created by McCann London that will run across Newsworks member platforms: Guardian News Media, Independent Print, Mail Newspapers, Mirror Group Newspapers, News International and Telegraph Media Group ...

My Media Week: Ellie Edwards

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Hub Digital Networks launches into digital out of home sector

will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni ... media platforms, linking to activity through channels such as Wi-Fi landing pages, tablets and mobile ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small and medium digital out-of-home media owners. It has so far secured the exclusive rights to represent two ...

MEC celebrates the first 10 years as industry 'perverts'

The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge and Chris Ingram Associates (CIA), has in many ways defined the media business of the last decade ... those involved, has made MEC a media force to be reckoned with. Bolstered by the buying might ...

MediaCom Edinburgh wins charity media account

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media ... extensive charities experience to bear on Erskine s media planning and buying to help them better support ...

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