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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... to opt-out of cookies. Ideas People Media is attempting to bait interest by pitching itself as "the only ...

SAS moves into real-time bidding arena

claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ... , told Media Week that the deal was a sign the industry was "growing up". He said: "People ...

Nick Ellsom leaves PHD for OMG's Annalect

Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division ... the role next month. He will focus on developing Omnicom Media Group's (OMG) data strategy ... global priority for Omnicom Media Group and Nick will play a major part in developing our Annalect ... trading, display and mobile. Daren Rubins, chief executive of PHD UK, said: "Harriet will form a ...

Demand side platform Turn gears up UK operations

to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

to media, at today's AOP Summit. ... who are in the market for iPad at a certain moment and the whole premise of programmed media buying ... as "multiple times" the value it can get from media space. From the sell side, there was a call from VivaKi ...

Emap picks data specialist as chief executive

magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...

Heineken and i launch co-branded app

gadgets and technology. The campaign has been developed by media agency, MediaVest. The editorial ...

Yell profits drop as print revenues fall 18%

digital media of 9.4% year on year to 457m. Despite digital growth slowing in the final quarter ... have continued to make good progress with our digital media offering, bringing new products ...

Progressive Media launches customer publishing company

International media company Progressive has launched a contract publishing arm called Progressive ... services title CEO, Progressive Media's portfolio includes New Statesman and the Press Gazette. Press Gazette was bought out by Progressive Media in April last year, which saved the publication from possible ...

MAGAZINE ABCs: Tesco swells customer magazines circulation

campaigns which incorporate websites, social media, video and more. "Every customer magazine which features in the top 10 is also now creating cross-media content to further engage its customer base ...

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