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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... to opt-out of cookies. Ideas People Media is attempting to bait interest by pitching itself as "the only ...

My Media Week: Ellie Edwards

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Hub Digital Networks launches into digital out of home sector

will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni ... media platforms, linking to activity through channels such as Wi-Fi landing pages, tablets and mobile ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small and medium digital out-of-home media owners. It has so far secured the exclusive rights to represent two ...

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven ... in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

channel but both, with paid for media as important as earned media in the social space." He said ...

Facebook to broadcast more sport through Perform deal

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than

LinkedIn steps up mobile strategy with iPad launch

LinkedIn, the professional networking service, is ramping up its mobile strategy by making its ... Mobile is the fastest-growing service at LinkedIn and, according to the company, it receives 22% of traffic from mobile devices. The new iPad app, which is available to download for free from today (26 April), has been designed with a view to being a reading tool, for its industry news content. It has ...

Netflix widens distribution to Sony Entertainment Network

From 24 April, Netflix will be available on Sony Bravia, Blu-ray players, Network Media players and Playstation 3. Netflix's move presents a further challenge to LoveFilm in the UK, which already has an existing relationship with Sony. Netflix, which launched in the UK at the start of the year, now claims ...

Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology ... Newnham founded outdoor media company Poster Publicity and went on to become chief executive ... . Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney ... that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ...

Google improves reporting for video campaigns in AdWords

and display, told Media Week: "It s a way of being able to optimise your campaign, seeing what format works best, seeing what social media implications it has, ie if you paid x for a campaign what ...

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