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The MindShare experience
MindShare has recently restructured its senior management team to take it into the next stage of what the company calls "our purple revolution." "The process we went through to decide the senior structure could best be described as alchemy: part art, part science," says new business manager ...
Rees quits Mindshare
Rees quits Mindshare ... Rees: to pursue other ventures MindShare's chief executive Simon Rees has left ... is to be replaced by MindShare's chief executive officer for the Asia Pacific region, Kelly Clark. Rees joined MindShare as managing director from TMD Carat, where he had been deputy managing director ...
MindShare lands BP brief
MindShare lands BP brief ... BP Amoco is to hand its £124 million global media account to MindShare Worldwide, early next year ... moving our ad business into the WPP Group and anticipate that MindShare will start doing media towards the end of the first quarter next year,” said a spokeswoman from BP Amoco. MindShare, headed by worldwide ...
MindShare restructures top layers
MindShare restructures top layers ... MindShare Worldwide has announced a management restructure within its Worldwide Client Services division, in a move to invest in the group's multi-national client base. European managing partner ... of the MindShare Worldwide talent pool." "As the Number one global network these changes further reinforce ...
MindShare wins Bass
MindShare wins Bass ... MindShare has won a place on the Bass roster, picking up the £1 million media account for the company's Leisure and Retail arm which operates three branded restaurant chains. The WPP agency pitched ... MindShare's remit are Harvester, Toby Inns and Vintage Inns. The company is expected to invest heavily ...
MindShare wins Nike race
MindShare wins Nike race ... MindShare is believed to have pic-ked up the £60 million centralised European media business ... : “If it is confirmed that MindShare has won the European account, we completely accept Nike’s decision and the reasons why they reached it.” MindShare and Zenith declined to comment. ...
MindShare to scoop lottery
MindShare to scoop lottery ... MindShare is set to scoop the £40 million media planning and buying task for the People’s Lottery ... , it is understood that MindShare will provide media services, while JWT will handle creative and the direct task ... huge win for MindShare.” Camelot moved its media buying account into OMD UK from Zenith Media ...
Yardley leaves Mindshare Interaction
LONDON - Mindshare Interaction business director Richard Yardley has left the WPP agency without a ... 0 Yardley joined Mindshare in April 2008 from PHD, where he was an account director. At Mindshare Interaction, Mindshare's digital arm, he reported to Claire Valoti, head of online display and was brought on board to strengthen the Unilever account team. Mindshare declined to comment on the news ...
MindShare names Unilever duo
MindShare has unveiled the new team handling the Unilever business, appointing Ita Murphy ... managing partner and head of trading on all media across the FMCG account. MindShare chief executive Kelly Clark said: "It was our aim to integrate the Unilever team into MindShare as quickly as possible ... of the integration of the Unilever account, which has been underway since MindShare won the business from Initiative ...
MindShare scoops Everest account
Home improvement firm Everest has handed its £5m media account to WPP's MindShare following a pitch ... Everest s brief to MindShare includes a return to TV advertising, following almost a decade concentrating on other forms of promotion. MindShare will start working on the account this summer, taking over ... . Lucy Stafford, managing director of MindShare Direct, will lead the account, which relies heavily ...
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