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Microsoft retains MPG

Microsoft retains MPG ... the online media planning and buying work for the UK subsidiary of Microsoft, despite the appointment ... decision by Microsoft did not affect the media planning and buying for MSN and Expedia, which continues to be handled by MPG in the UK. Media Contacts UK managing director, Simon Sadie, said: "Microsoft UK had ...

Microsoft buys ScreenTonic

LONDON - Microsoft has acquired Paris-based mobile advertising company ScreenTonic. ... The move is intended to bring ScreenTonic s mobile ad serving and management expertise to Microsoft ... , according to Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. ScreenTonic ... said the acquisition is part of Microsoft s long term strategy to deliver ad experiences to consumers ...

Carolan leaves Microsoft

LONDON - Paul Carolan, head of agency sales at Microsoft, is leaving the business just one year ... Carolan, who joined the then Microsoft Digital Advertising Solutions in July last year, will leave on Friday to start up a furniture, art and design company with his brother. Microsoft is looking for a replacement. At Microsoft, Carolan led a team of 25 and, in addition to his responsibility for new business ...

Global Radio signs Microsoft

LONDON - Global Radio has signed one of its biggest commercial deals to date, securing Microsoft ... Under the deal, brokered by UM London, Microsoft's new operating system, Windows 7, will be the headline sponsor of the Jingle Bell Ball, Global Radio's flagship winter music event. Global Radio declined ... , Microsoft and Global Radio which will include Windows 7 promotion across the Heart radio network. ...

Future wins Microsoft contract

Future Publishing has signed a deal with Microsoft to produce the official guide to Windows ME, the latest version of the computer operating system. The 132-page magazine will feature advice on getting ... guide. The magazine will be fully-branded with Microsoft endorsement throughout and will cost £4 ...

Microsoft readies cashback for search

LONDON - Microsoft chairman Bill Gates has outlined plans to hand users money for buying products ... At Microsoft s Advance 08 conference in the US, Gates, in a bid to erode Google s dominance ... for new products through Microsoft s search proposition will be invited to compare prices on products ... click model currently employed by search engines. With Cashback, Microsoft will pay a portion ...

Microsoft calls for close scrutiny

Microsoft has objected to Google's planned $3.1bn acquisition of US-based online advertising ... A statement released by Brad Smith, senior vice-president and general counsel of Microsoft, calls for the merger to receive "close scrutiny from regulatory authorities to ensure a competitive online advertising ... on the internet. Microsoft is believed to have ducked out of bidding for DoubleClick when the price topped $2bn ...

Microsoft drives further into Europe

LONDON - Microsoft has unveiled further plans for its new European Search Technology Centre ... The announcement came as Microsoft chief executive Steve Ballmer stopped off in Paris during a five-city European visit. The new centre is the latest instalment in Microsoft's drive to boost its ... the current line-up of more than 40 research and development centres already in operation, including Microsoft ...

Microsoft in search marketing push

LONDON - Microsoft is embarking on a search marketing initiative aimed at promoting itself as a ... Live Search site, www.live.com. Microsoft, working with creative agency Thin Martian, will use ...

Microsoft in search marketing push

Microsoft is embarking on a search marketing initiative aimed at promoting itself as a search ... .bigsnapsearch.com, as well as on the existing Live Search site, www.live.com. Microsoft, working with creative agency Thin ...

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