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Initiative hires Bentall to boost direct offering
He will work across client business, including supermarket Tesco and restaurant chains Burger King and TGI Fridays, and will report to Chris Wright, head of broadcast at Initiative. Bentall joins Initiative from MediaCom Direct where he spent seven years and, most recently, worked on the T ...
WPP agencies to link with Microsoft for online brand-building study
LONDON - WPP Group, parent to media agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus
Halliwell quits Carat Direct
in the direct space, sitting alongside Mindshare and MediaCom to service accounts with annual billings worth ...
MediaCom creates new ops board for direct marketing
LONDON - MediaCom is ramping up its focus on direct marketing, with the creation of an ops board ... , joint managing director, and Lee Boden, former head of search at MediaCom, are leaving the firm to set ... to their advantage. Joint managing director Darren Barber will become sole managing director of Direct MediaCom when ... MediaCom board, and is revamping its associate director board. The senior Direct board will comprise ...
MediaCom execs quit to start new direct response agency
LONDON -Two leading MediaCom executives - Clive Howse and Lee Boden - are creating a breakaway ... Howse, joint managing director of MediaCom Direct, and Boden, former head of search at MediaCom ... at MediaCom, he has grown frustrated at not enjoying "a huge amount of control". "The most important thing ... how to make more money for their business." Howse joined MediaCom as a press buyer from Publicis ...
Direct MediaCom in £5.5m account win
from WWAV Rapp Collins Media into WPP's Direct MediaCom. ... The move comes just months after WWAV Rapp Collins snatched the business from incumbent Direct MediaCom, having emerged victorious from a pitch between the two agencies. The U-turn boosts Direct MediaCom's billings, which the agency claims top £250m. Compton & Woodhouse concentrates media spend ...
SkyBet seeks roster for bingo promo
BSkyB s betting arm is expected to employ a roster agency. Gambling specialist Jack Media, digital agency TBG London and MediaCom have been approached about the work, which will go live this spring. SkyBet has launched its online bingo service, but is preparing for a public launch and marketing drive ...
Littlewoods moves to Unique Digital
Littlewoods had used WPP agencies Neo@Ogilvy and MediaCom North to handle the activity, but has moved its lucrative account to Unique, whose parent firm Syzygy is part-owned by WPP, in advance ... of agencies, including MediaCom, Carat and digital specialist DC Interact, across its range of brands ...
Sky hands multi-million pound search account to Unique and Diffiniti
The move sees the multi-million pound account transfer from digital agency i-level into the two agencies who will split the natural and pay-per-click search activities. Sky informed agencies of its decision yesterday. The several month-long pitch process involved Spannerworks, Latitude, MediaCom ...
Capital One reviews digital media account
digital media planning and buying account in the UK in a pitch against WPP-owned MediaCom, following ...
to remove filters- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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